The Impact of Casino Loyalty Programs on Player Retention
Casino loyalty programs are essential tools for boosting player retention and involvement in the cutthroat gaming sector. These programs honor players for their ongoing patronage, offering benefits such as points, bonuses, and unique access to functions. According to a 2023 study by the American Gaming Association, casinos that execute effective loyalty programs can see a 30% increase in player retention numbers. One distinguished figure in the evolution of loyalty programs is Jim Murren, the ex CEO of MGM Resorts International.